The 7,11,4 Hack That Turns $1 into $10K (But With AI)

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If you haven’t watched Daniel Priestley’s latest podcast, The Money Making Expert (NEW): The 7,11,4 Hack That Turns $1 Into $10K Per Month!, with Steven Bartlett on The Diary Of A CEO, it's worth paying attention to.

The concept is straightforward but powerful:

• 7 hours of content consumption (someone spends 7+ hours with you/your brand)

• 11 interactions (comments, emails, social engagement)

• 4 locations (across multiple platforms: YouTube, LinkedIn, Twitter, podcasts, in-person etc.)

This is how brands build trust and turn cold audiences into high-ticket customers. It’s how elections are won. It’s how unknown founders become the next big thing.

And AI can supercharge this.

1. Founder-Led Marketing Is Non-Negotiable in 2025

If you’re a founder, CEO, or even a solo builder, people need to see you. Not a faceless brand. Not a perfectly curated social media feed. You.

Elections proved this. The 2024 U.S. presidential election cycle saw a massive shift in how candidates built trust. Data from Edison Research showed that over 60% of voters engaged with long-form podcast interviews featuring presidential candidates, surpassing traditional TV interviews.

Trump, in particular, took over the podcast circuit—hitting Joe Rogan Experience, Flagrant, Impulsive, Bussin’ with the Boys, and more. His October interview with Rogan pulled in 52 million views on YouTube alone, making it one of the biggest episodes of the year. Meanwhile, traditional TV struggled to capture the same level of engagement.

Rogan himself called it the first internet election. And if podcasts were the power play for an election, imagine what this strategy can do for founders and businesses.

The biggest B2B deals in 2025 and beyond won’t come from paid ads alone—they’ll come from people trusting a human face.

The era of founder-led marketing is here. AI can’t replace your face, voice, or personal stories. But it can multiply your presence.

• You film one podcast → AI turns it into 50 content pieces used across multiple platforms (e.g., Opus Clip)

• You write one LinkedIn post → AI repurposes it for Twitter, a blog, and an email (e.g., Create a Zapier/n8n/Make workflow → check out my YouTube channel for these)

• You do one customer call that leads into a successful sale → AI summarizes key points into future content.

Most people try to automate connection. Huge mistake. You can’t beat human connection. But you can automate distribution, repurposing, and scaling your voice.

AI should make you omnipresent, not replace you.

2. AI Makes 7,11,4 Easy (If You Use It Right)

Let’s break down how AI fits into the 7,11,4 strategy without making you sound like a chatbot.

7 Hours of Content (AI as a Volume Engine)

You don’t need to record 7 hours of content manually. AI tools like Descript, OpusClip, or Claude 3.5 can take long-form videos and turn them into short-form gold.

Example: I take a 20-minute YouTube video → AI creates 10 TikToks, 3 LinkedIn posts, and a Twitter thread.

11 Interactions (AI as a Research Assistant, Not a Bot)

People don’t want AI-generated replies in the comments. But AI can help you spot high-value interactions, suggest responses, and even summarize key points from discussions.

Example: Instead of a chatbot replying for you, AI flags potential buyers in your audience, suggests high-engagement replies, drafts personalized responses you tweak in 10 seconds, etc.

4 Locations (AI as a Distribution System)

The biggest mistake? Sticking to one platform. The best marketers exist in multiple spaces at once. AI makes this seamless.

Example: I write this newsletter once → AI adapts it for LinkedIn, Twitter, and a YouTube video outline. Now, I don’t need to spend 10 extra hours rewriting content.

3. Your Brand Is the New Product

If you build AI products, here’s a hard truth: Your brand is now as valuable as the product itself.

• If people trust you, they’ll trust your tools.

• If they see you everywhere, they’ll remember your name.

• If you’re constantly in the conversation, they’ll want to do business with you.

The biggest AI founders in 2025 won’t just be coders—they’ll be creators.

Look at Greg Isenberg, Steven Bartlett, Alex Hormozi. Their businesses thrive because they show up, everywhere.

And AI is the cheat code to making that happen at scale.

Final Takeaway: Use AI as Your Megaphone, Not Your Replacement

• AI should make you louder, not less human.

• Founder-led marketing is how you win.

• 7,11,4 is your roadmap—AI just makes it effortless.

I’m doubling down on this in 2025. If you’re a solo builder or an AI founder, this is your moment.

What do you think? Are you using AI to scale your brand yet? Get in touch and let’s talk.

Cheers,
Jagger

P.S. If you think this newsletter might help someone you know, feel free to forward it along.

Also, I want to give a HUGE thank you to everyone who’s subscribed to my YouTube channel. We just broke the 1000 subscriber barrier!

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